Heavenly Scents From Hell

A small-batch candle maker needed a storefront with a strong point of view rather than a stock theme. The result leans hard into the brand, dark ground, gold and red display type, and a custom crest, without letting any of that get in the way of buying something.

Shoppers can browse by scent note rather than only by product, which suits a catalogue where the fragrance is the reason for the purchase. Curated bundles carry their own discounts and sit alongside best sellers on the homepage, and a separate wholesale route handles trade enquiries.